Where Marketing Meets Culture
Thoughts and insights on marketing, culture, and consumer behaviour.
Two Ears, One Mouth: What a Simple Proverb Can Teach Us About Better Marketing
“We have two ears and one mouth so that we can listen twice as much as we speak.” This proverb is simple, but it carries a lesson that has followed me for years. In my personal life, it reminds me to pause, listen, and observe before rushing to speak or prove a point. Listening allows…
The Marketing Power of Tết: When Culture and Emotion Shape Advertising
As someone who was born and raised in Vietnam, Tết was always the time of year I looked forward to the most. Even weeks before the holiday arrived, the entire country seemed to shift into a different rhythm. Markets became busier, streets filled with flowers, and families began preparing traditional foods. The sights and sounds…
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